Taste of München

Job Title: Marketing Manager Department: Events Main Purpose of Job: Lead and manage the marketing functions for culinary festival “Taste of München” Reports To: Event Director Salary: tbc Hours of Work: 9:00 – 18:00 Uhr Contract Type / Length: Permanent or fixed term Location: Munich Key Responsibilities and Accountabilities MARKETING

• Develop and execute the marketing campaigns for culinary festival Taste of München to maximize event awareness and ticket sales
• Oversee events’ brand look & feel and creative development including all artwork production and resizing
• Brief media agency on advertising campaign objectives and budgets, monitor the results of the media plan and work with the agency to adjust as necessary
• Manage marketing budgets for each event working to find efficiencies, savings and greater ROI wherever possible

• Manage the ticketing set-up with all ticket agencies for Taste of München Management of third parties, agencies and external stakeholders related to the individual events including:

                Creative agency, PR agencies, Web developers, Media partners

• Conduct post-event surveys and arrange any other relevant research required; evaluate all activity post-event to assess effectiveness and recommend appropriate changes
• Work closely with account management team and sales team to fulfill marketing requirements for sponsors and partners
• Organize the onsite box office and ticketing teams to ensure efficient running of ticket sales, collections and guestlists
• Work closely with the Content Marketing Executives to ensure marketing campaign messages and key timings are aligned with the digital and social strategy

Unusual Challenges or Circumstances   e.g. shift(s)/ unsocial hours/ travel etc

• Extended office hours in busy commercial periods
• Relocation on site with the team at each event
• Event hours are long and hard but rewarding and done as part of the team

Person Specification Knowledge and Experience Mandatory 

• Minimum 3 years’ experience of working in an events/ client-facing marketing environment
• Ideally culinary background or affinity
• Ability to build and maintain effective relationships with a range of key internal and external stakeholders
• Understanding and enthusiasm for marketing in practice
• Ability to work calmly under pressure and meet deadlines a must

Desirable

• Good commercial awareness and business sense
• Relevant event experience, both at the planning stages and on site
• Experience in marketing and communications with sound Germany media awareness
• Good network within the local & national media landscape with profound contacts in the culinary media industry

Skills and Abilities Mandatory 

• IT skills (Microsoft packages)

Desirable

• Photoshop, Dreamweaver or Illustrator competency
• Awareness of budgets and financial process
• Proficient in social media activation and measurement metrics

Qualifications and Training Mandatory 

• Educated to degree level or equivalent

Aptitudes Mandatory 

• Excellent inter-personal skills, with an outgoing and engaging disposition, and an open, consultative approach to working with colleagues, stakeholders and partners
• Excellent relationship management and presentation skills
• Strong time management, organizational and project management skills
• Excellent written communication with a keen eye for detail
• Fast thinker / problem solver
• Can use initiative and work well independently as well as team player

Contact: info.germany@img.com